- Raluca Turcan, Romania’s minister of tradition, mentioned she would request French luxurious trend home Louis Vuitton to acknowledge {that a} conventional Romanian shirt straight impressed objects in one among its 2024 collections.
- The shirt, identified in Romanian as an “IE” (pronounced “E-eh”), sometimes has intricate embroidery and tassels and is a logo of the nation’s wealthy folks tradition. In 2022, clothes with a particular fashion of embroidery have been added to a UNESCO checklist of intangible cultural heritage.
- The marketing campaign for Louis Vuitton to offer credit score to Romanian heritage was launched by the web group La Shirt Roumaine, which has lengthy urged trend homes to credit score collections that acceptable conventional clothes.
Romania’s minister of tradition says she’s going to ask French luxurious trend home Louis Vuitton to acknowledge {that a} conventional Romanian shirt straight impressed objects in one among its 2024 collections.
“We’ll request that Louis Vuitton acknowledge the heritage and cultural worth of the standard shirt mannequin with ribbons,” Raluca Turcan wrote on Fb late Monday, including that it’s a possibility for worldwide recognition of the “inestimable worth” of Romanian custom.
The shirt in query is thought in Romanian as an “IE” (pronounced “E-eh”), which generally has intricate embroidery and tassels and is widely known as a logo of the nation’s wealthy folks tradition. In 2022, the clothes with a particular fashion of embroidery have been added to a UNESCO checklist of intangible cultural heritage.
KENTUCKY DERBY CELEBRATED BY RISING-STAR DESIGNER WITH GLITTERING FASHION ON ‘RUNWAY FOR THE ROSES’
Louis Vuitton didn’t instantly reply to questions despatched by The Related Press.

Girls sporting Romanian conventional blouses, identified in Romanian as an “IE” (pronounced “E-eh”) pose for a selfie throughout an occasion celebrating the nation’s rural nationwide outfits in Bucharest, Romania, on Might 12, 2024. Romania’s Minister of Tradition says she’s going to request the posh French trend home Louis Vuitton to acknowledge {that a} conventional Romanian shirt straight impressed objects in one among its 2024 collections. (AP Picture/Vadim Ghirda, File)
The allegedly impressed clothes have been in Nicolas Ghesquiere’s Resort 2024 assortment for Louis Vuitton, the place many objects value hundreds of {dollars}.
CLICK HERE TO GET THE FOX NEWS APP
The marketing campaign for Louis Vuitton to “give credit score” to Romanian heritage was launched on Sunday by the web group La Shirt Roumaine, which has lengthy urged trend homes to credit score collections that acceptable conventional clothes.
“We have to defend our intangible cultural heritage. It’s our cultural proper to specific our id by these clothes, by these conventional costumes,” Andreea Diana Tanasescu, the founding father of La Shirt Roumaine, informed the AP. “They’re a part of Romanian historical past.”
The outcry shouldn’t be the primary of its variety in Romania. In 2017, U.S. designer Tory Burch modified the outline of one among her designs, a standard Romanian-style coat, after her model angered hundreds of Romanians for advertising and marketing it as a garment impressed by Africa. Burch mentioned they’d “missed a reference to a phenomenal Romanian coat which impressed one of many items.”