The “Cake Boss” is now a Broadway main man.
“It’s just like the American dream,” Buddy Valastro, the proprietor of Carlo’s Bake Store, informed Fox Information Digital on Monday, simply weeks after the movie star baker quietly opened a brand new flagship location in Instances Sq. in New York Metropolis.
“Whenever you stroll round Instances Sq., you simply really feel that vibe, the individuals, the vitality. You get that feeling of hope and perceive why anyone who involves America has to see it.”
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Valastro and his family-owned Hoboken, New Jersey bakery rose to nationwide fame on the energy of the previous TLC actuality sequence “Cake Boss.”
Valastro has grow to be a fixture on TV whereas increasing his neighborhood bakery right into a nationwide empire. Carlo’s Bake Store boasts further places in New Jersey, Connecticut, Florida, Minnesota, Texas and Nevada.
The primary-generation Italian-American baker, famed for his bold cake designs, has grown right into a larger-than-life movie star chef throughout broadcast, digital and social media.
Valastro has 17 million followers on Fb, practically 7 million on TikTok and greater than 6 million on Instagram.
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However he nonetheless sounded starstruck in a cellphone interview, strolling within the footsteps of Hoboken’s most well-known son to make it huge on Broadway.
“If I could make it there, I am going to make it anyplace,” Frank Sinatra famously crooned about New York Metropolis.
As Valastro put it, “To have this location on Broadway — it’s like a pinch-me second.”
The Instances Sq. location is only one block from Carlo’s Bake Store’s authentic Midtown Manhattan location subsequent to the bustling Port Authority Terminal on forty second Road.
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The brand new bakery, nonetheless, occupies one of many preeminent areas in world retail actual property within the busy Crossroads of the World on Broadway between West forty third and West forty fourth Streets.
The Instances Sq. “bowtie” attracts upward of 350,000 pedestrians every day. It is a trophy location for most of the world’s most profitable meals manufacturers.
Spending {dollars} within the fourth quarter of 2023 in Instances Sq. exceeded any quarter of 2019, in keeping with Tom Harris, president of the Instances Sq. Alliance — indicating a robust restoration from the devastation of COVID-19 lockdowns.
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“By and huge, we’re doing nicely,” stated Harris. “There’s one thing right here to eat for everybody, from Taco Bell to five-star eating places. Carlo’s Bake Store is an excellent addition.”
Carlo’s Bake Store affords unique Instances Sq.-only sweets, together with colourful fruit-topped tres leches and cookies & milk desserts topped with loads of frothy cream and crumbled cookies.
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Valastro plans a glitzy grand opening in March as vacationers flood again to New York Metropolis.
“There’s no place on earth like Instances Sq.,” he stated.
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